Rethink Progressive
Most Progressive employees never planned on working for an insurance company. Once they join, though, they are surprised by the culture and growth opportunities there. This recruiting campaign confronts the myths that keep job-seekers of all kinds from applying. Potential candidates may think Progressive is boring, unethical, and stodgy, but we fire back with the truth—Progressive is exciting, open-minded, youthful, and so much more than insurance.
Client
Progressive Insurance
Date
January 2018