Flo Chatbot

Progressive strives to be the first adopter of new technology among competitors. Artificial Intelligence is changing the customer service landscape so we created an intuitive, convenient, and clever new quoting experience using Facebook’s chatbot platform and Flo’s quirky and helpful personality. Through Flo’s Facebook page, users can message her for an auto quote. She guides them through the quoting process, injecting a little personality along the way. If you’re not in the mood to quote, you can ask her just about anything and expect to be delighted by her quick-witted response.

Client

Progressive Insurance

Date

August 2017

Press Coverage

The Wall Street Journal

about

Hello, I'm Katie—a Colorado native raised in Ohio with new roots in Texas. I strive to solve problems strategically by creating simplified, beautiful experiences. I recharge by walking city sidewalks or greenbelt trails with my dog, binging the latest shows, and listening to true crime podcasts.