Progressive Moto Club

As an extension of Progressive’s motorcycle events, we created a new motorcycle club open to all riders—even if you’re not a Progressive customer. We kicked it all off with curated kits shipped to micro influencers inviting them to join the club. We hand-stamped our club logo on corrugated kraft boxes and sealed them with a hand-embossed label. The unboxing experience continues with a paper liner and wax seal, a customized welcome letter, and a few pieces of original, high-end merchandise to welcome our newest members.