Rethink Progressive

Most Progressive employees never planned on working for an insurance company. Once they join, though, they are surprised by the culture and growth opportunities there. This recruiting campaign confronts the myths that keep job-seekers of all kinds from applying. Potential candidates may think Progressive is boring, unethical, and stodgy, but we fire back with the truth—Progressive is exciting, open-minded, youthful, and so much more than insurance.

Client

Progressive Insurance

Date

January 2018

about

Hello, I'm Katie—a Colorado native raised in Ohio with new roots in Texas. I strive to solve problems strategically by creating simplified, beautiful experiences. I recharge by walking city sidewalks or greenbelt trails with my dog, binging the latest shows, and listening to true crime podcasts.